About Us
About Pridevi
At PRIDEVI, we believe that everyday fashion should feel as beautiful as it looks. Born under the vision of Radhika Ventures, our journey begins in Agra, where tradition, craftsmanship, and thoughtful design come together to create clothing that celebrates the modern Indian woman.
PRIDEVI is more than just a label—it is our first step towards building a legacy of style rooted in comfort and authenticity.
Our Specialization
We specialize in pure cotton daily wear that is breathable, effortless, and designed for real life. Each piece is personally curated, with fabrics handpicked and designs thoughtfully chosen to ensure you experience both quality and ease, every single day.
Our Approach
What sets us apart is our commitment to mindful sourcing and attention to detail. We don’t just follow trends—we interpret them in a way that feels timeless, wearable, and accessible. Our collections are created keeping in mind the rhythm of everyday life, where comfort is essential but style is never compromised.
Our Vision
While PRIDEVI begins with daily comfort wear that is budget-friendly, our vision goes far beyond. We are steadily expanding into curated collections for weddings, celebrations, and special occasions—bringing the same dedication, elegance, and individuality to every category we introduce.
At its heart, PRIDEVI stands for confidence, simplicity, and quiet luxury. It’s for the woman who values authenticity, who embraces her individuality, and who believes that true style lies in feeling comfortable in your own skin.
Meet the founder
“At the heart of every meaningful brand lies a story of purpose, passion, and integrity.”
At Radhika Ventures, the vision of Vipul Bansal and Priyanka Bansal comes together to create something truly distinctive-“PRIDEVI”. Based in Agra, their journey is deeply rooted in a reputed business legacy that has thrived for over a century—built on trust, values, and a commitment to excellence.
Driven by the belief that quality should never be a luxury, they have shaped their brand around offering thoughtfully crafted products at accessible prices. Their approach is guided by strong ethical principles and a clear vision—to create a niche that stands apart through authenticity and attention to detail.
Their journey has been one of exploration and insight. By traveling across culturally rich states such as Rajasthan, Maharashtra, Tamil Nadu, Karnataka, and Kerala, they immersed themselves in diverse textiles, craftsmanship, and evolving market trends—bringing back inspirations that reflect in every collection.
While Vipul Bansal brings a strong business acumen and strategic vision, Priyanka Bansal adds a distinctive artistic soul to the brand. With her background in handicrafts, artist paintings, and murals, she brings a refined aesthetic sensibility and a deep understanding of contemporary design, ensuring each creation carries both elegance and originality.
“Where tradition meets thoughtful design, and craftsmanship meets comfort—that is where our story unfolds.”
